Most attorneys are, at the least, beginning to understand the importance of legal marketing. Most attorneys would agree that an online presence is crucial in developing name recognition and bringing in new clients for their firm. Law firm websites, Facebook groups, Twitter accounts, LinkedIn groups, and legal blogs are a great way to reach the public.
The use of social media for law firm advertising has increased substantially over the last year or two. And, rightly so, as the use of social media by prospective clients has skyrocketed. Almost supplanting the formerly ubiquitous decision of opening up the phone book, clients in need of legal assistance are now logging in to search engines such as Google, Yahoo, or Bing. They are also likely to see the ads on Facebook and the up-to-date thoughts on Twitter and legal blogs. This provides lawyers with an opportunity to reach an even greater number of clients.
However, while marketing and networking with other lawyers and prospective clients are important in developing a successful law practice, nothing attracts (and keeps) clients like providing excellent legal services.
For those attorneys who are hesitant to log on and sign in, you may want to consider the positive impact of developing an online presence.